Leeds-based Resource has announced an investment in SRA1 format printing equipment from Ryobi. The marketing services provider has replaced two B2-format Mitsubishi presses with the increasingly popular Ryobi 925 model. The new machine was sold and installed by Apex Digital Graphics, exclusive Ryobi press distributor for the UK.
The press purchase comes as a result of the decision to relocate the business to new premises in Armley Road, Leeds. “We have owned the premises for some little while,” said Resource Managing Director Phil Thompson. “It was a matter of deciding on the right time to make the change, and, alongside the move, to also consider our printing capabilities going forward. A change of premises is, of course, an ideal time to install new equipment, rather than paying to move and re-site old, inefficient kit.”
Having reviewed the printing needs of the business, Phil Thompson and the team came to the conclusion that the SRA1 format offered by the Ryobi 925 was more than adequate for its current and future needs. “Too many printers look at B1 as being an essential move. Often it is overkill for the work that they are going to produce: RA1 is perfectly adequate for the production of eight-up A4 work,” said Phil. “The Ryobi press is actually based on a B2 machine frame, meaning that there is a significant space saving over a B1 unit. The power savings over the larger unit are very significant, and when you add in potential plate and paper savings as well, the decision becomes very clear.”
“The highly productive capabilities of the newer breed of Ryobi machines means that, along with adjustments of our working hours, we are looking at achieving a 30% increase in throughput by taking out two older machines and installing one new press.” The company will operate double day shifts working with three press minders.
Resource has modelled the business on specific industry sectors where it has a good knowledge and understanding and where the company is recognised as a provider of multi-channel marketing services. “We are certainly not just a printing business any more – much of our business is now taken up with creating concepts, producing designs, and working with a wide range of communication tools, including web pages, as well as printed pages.”
Litho-focused print runs for its markets range from 5,000 through to 30,000. The business is equipped with HP Indigo and Océ digital printing equipment to handle both shorter runs and personalised production.
Following its launch in 1996 the business has evolved from a company that simply printed literature into one that plays a much broader role in its clients’ communications. The focus of its attention now is maximising return on investment, primarily through cost effective print options but also by harnessing the power of web-based media.
The company has expanded its skill set to reflect this change in focus, including personalised marketing and the analysis of the data provided to increase response rates. In-house design, for both print and the web, has enabled clients to benefit from the exceptional creative expertise at Resource. A purpose built studio incorporating the latest Mac systems, allows designers and printers to work together closely, leading to a streamlining of practices and a far superior finished product for customers.
The Ryobi 920 Series SRA1 press offers printers the ideal solution for straightforward A4-focused workloads. It provides a significantly more economical printing solution and a greener option when examining the potential savings on power consumption, plate and paper waste. It is the ideal machine for printers seeking an effective solution for 900 x 640mm printing. The Ryobi 920 has become firmly established across Europe in areas that would previously have only considered the B1 option.
“Savings begin with the overall cost of the machine, which effectively offers eight-up productivity for a figure closer to the price of a B2 machine,” said Neil Handforth, Sales and Marketing Director at Apex Digital Graphics. The physical size of the press itself provides a near 35% space reduction compared with a typical B1 machine, which can be important when expensive floor space needs to be considered as part of the installation of a new machine. Savings on plate costs and substrate prices can also add up to a significant amount.
With regard to power consumption, the Ryobi will consume approximately 45kW per hour, whilst a typical B1 machine might expect to draw 72 kW per hour – another saving in favour of the Ryobi 920 over a typical eight-hour day of some 216kW hours. With current commercial electricity pricing for daytime working at circa 9p per kW hour, that would equate to a saving for users of the Ryobi machine in the region of £100 per five day week, or in excess of £5,000 per year.