Benson Group, Packaging Innovations, Stand B51: Benson Group, one of the UK’s leading privately owned carton printers, will give focus to its creative design team at Packaging Innovations 2013, taking place at Birmingham’s NEC, February 27 and 28. Visitors are being encouraged to bring their constructional design questions and design briefs to the Design Workshop on stand B51 to get some immediate input and ideas.
Benson Group’s innovative design team will be on the stand working on live projects. Show attendees can meet the team, have a chat about the design issues that they face, and see how the Benson team can bring fresh ideas to a brands carton packaging.
Commenting on the Design Workshop concept, Nikki Clark, Marketing Manager, and head of creative design at Benson Group, said: “We hope that visitors will come and chat through their design requirements, and we can detail our thoughts on design trends, as well as sketch ideas, whilst prospects browse through a range of innovative carton solutions. Our team thrive on problem solving, so we encourage brand managers to come along with packaging challenges. I am sure that we can provide some helpful suggestions.”
The Benson Group Design Studio
The innovative design resource for the Benson Group is provided from the Group’s Bardon site. The Design Studio provides an inspirational area for the Packaging Design Team to work on bespoke projects for both the food and healthcare sectors of the business. Benson Group is committed to creating the future in cartons, its focus on the importance of innovative carton packaging, and the need to inspire and excite packaging designers.
The Design Process
The Design Team focus on the user, task and environment of the pack they are designing. They can create a range of trends boards, mood boards, sketch concepts, CAD modelling, graphics and mock-ups to satisfy the requirements of the design brief. The team are experienced at presenting their concepts in front of an audience and support the sales team in providing new product development ideas to current and potential customers.
Benson Group been working with Loughborough University’s Industrial Design & Technology Department for three years, and have taken some seven design students into the business over this time. Currently the Group has two students working in the department. They will obtain twelve months of real-life work experience in a busy packaging environment – something that will hopefully form an important stepping-stone for them in their packaging design career. It also brings fresh, innovative new ideas into the business – designs that can breathe new life into packs for Benson Group customers.
Benson Group is one of the UK’s leading privately owned printed folding carton suppliers, producing packaging product for both the food retail and healthcare industries for a wide range of UK and European customers.
The business manufactures packaging product at four production sites covering in excess of 400,000 sq ft. Benson Group continues to grow and expects to achieve annual sales for the current financial year in excess of £120 million. Food product manufacturers are the main customers at Bardon and for the company’s two North East facilities in Newcastle and Gateshead. The fourth site in Crewe serves healthcare and consumer care markets. In recent years, investment in new plant and equipment across the four sites totals in excess of £22 million. The group employs in excess of 900 personnel across all four production sites.
Benson Group creates packaging for many well-known companies, brands and retailers. Key account clients across the Group include Two Sisters Food Group, Reckitt Benkiser, Greencore, and Samworth Brothers. The company is an approved supplier for all of the UK’s leading retail chains. Food and healthcare packaging is exported to customers in countries throughout Europe.
For further information on the Benson Group visit the company web site.