Packaging industry innovator Benson Group has launched its latest Design Competition for students in conjunction with the UK’s leading popcorn brand Butterkist. Benson Group is challenging ambitious packaging students with a brief to design a new, constructively striking carton for the popcorn supplier’s microwave range.
Students who take up the challenge must create a pack that will bring both excitement and intrigue to family home movie nights. The carton must increase shelf presence for the product and improve customer engagement, while still being instantly recognisable as part of the Butterkist family of products and follow its brand guidelines. The container will need to hold between three and six sachets of popcorn, incorporating a selection of the three available flavours. Gourmet popcorn was tipped as one of the top ten food trends for 2013 so students should bear this in mind, as well as giving consideration to the ‘home cinema’ feel popcorn brings to enjoying a film with family and friends.
Competition entrants must be part- or full-time students at a college, college of art or university in the UK or overseas, and must register online at www.bensongroup.co.uk no later than 1 November 2013. Full details and rules of the competition are available on the Benson Group website. Along with a £250 cash prize, the overall winner will be offered a career-boosting week of work experience in the Design Studio at Benson Group’s Bardon, Leicestershire headquarters and production facility, and a visit to Butterkist’s head office in Pontefract, which will include a tour of the famous popcorn factory. Runners-up will each receive a selection of Butterkist products.
Commenting on the competition, Nikki Clark, Marketing Manager at Benson Group, said: “This represents a tremendous opportunity for students to showcase their abilities and talents to a huge audience, enhance their CV and kick start a career in packaging design. With cartonboard as the predominant material, designers can incorporate plastic window film if desired, and their new and exciting design could offer consumers a way to transform the carton into a sharing pack. Of course, size constraints, with a maximum footprint of 160 x 160mm and height of 200mm, must be taken into consideration as well.
Judging of the entries will be conducted by Benson’s Nikki Clark as well as Helena Blincow, Brand Manager at Butterkist and Dean Parkin, Packaging Development Team Leader at Butterkist. Free carton board, brand guidelines and popcorn sachets can be obtained by contacting Nikki Clark via e-mail at Nikki.Clark@BensonGroup.co.uk
Speaking on behalf of Butterkist, Helena Blincow, Brand Manager, said: “We are looking to today’s design students to bring something different to the world of popcorn. I am looking forward to seeing what new and innovative packaging concepts our young designers can create.”
For competition entry information see http://www.bensongroup.co.uk/about/schools-and-colleges/design-competition/ For more details on the Butterkist popcorn range see www.butterkistproductions.co.uk
About Benson Group
Benson Group is one of the UK’s leading privately owned printed folding carton suppliers, producing packaging products for both the food retail and healthcare industries, for a wide range of UK and European customers.
The business manufactures packaging at four production sites covering in excess of 400,000 sq ft. Benson Group continues to grow and expects to achieve annual sales for the current financial year in excess of £120 million. Food product manufacturers are the main customers at Bardon and for the company’s two North East facilities in Newcastle and Gateshead. The fourth site in Crewe serves healthcare and consumer care markets. In recent years, investment in new plant and equipment across the four sites totals in excess of £22 million. The group employs in excess of 900 personnel across all four production sites.
Benson Group creates packaging for many well-known companies, brands and retailers. Key account clients across the Group include Two Sisters Food Group, Reckitt Benkiser, Greencore and Samworth Brothers. The company is an approved supplier for all of the UK’s leading retail chains. Food and healthcare packaging is exported to customers in countries throughout Europe.
For further information about the Benson Group visit www.bensongroup.co.uk