GenesisNews

Medica Packaging at Beauty Trends & Innovations 2013

In Packaging on September 20, 2013 at 8:44 am

Medica Packaging, the healthcare and personal care packaging specialist of Benson Group, has revealed details of its involvement in the forthcoming Beauty Trends & Innovations conference taking place on September 24th at the Russell Hotel, in central London.

Benson_Beauty_Range_1

The event aims to harness a range of insights and developments in the beauty product market, with conference sessions on a wide collection of subjects aimed at both brand managers and retailer managers. Topics under discussion cover everything from developing a promotional strategy through to scientific developments.

Specialists from Medica Packaging will be on hand to discuss the packaging needs of attendees. The company will show examples of personal care product cartons from the Benson Beauty Collection. The latest addition to this range is a high-end gift pack featuring a 360-degree panoramic window, providing a secure structure; foil blocked print area; and increased product visibility.

Commenting on the decision to attend Beauty Trends & Innovations, Nikki Clark, Marketing Manager at Benson Group, said: “Attendees at this event are at the forefront of new product development in the beauty and personal care markets. In addition to a successful product they also need information and advice on the very latest innovations in packaging design to show their products off to best effect. Our in-house designers have incorporated a wide range of print and post-press effects in our in-house collection, Benson Beauty. The range showcases how constructional design and surface finish effects can be used to aid the shelf appeal of a product in the real world.

“We believe that the latest developments in pick-and-place windows will have a successful future in gift packaging. Visitors to our stand will be able to see our new 360-degree panoramic windowed product that we will be exhibiting for the very first time. This pack beautifully illustrates the latest pick-and-place technology’s capabilities. Such a pack will have a stunning impact when combined with the right product.”

Full details on the event can be found at http://www.beautytrendsconference.com/

About Benson Group

Benson Group is one of the UK’s leading privately owned printed folding carton suppliers, producing packaging product for both the food retail and healthcare industries for a wide range of UK and European customers.

The business manufactures packaging product at four production sites covering in excess of 400,000 sq ft. Benson Group continues to grow and expects to achieve annual sales for the current financial year in excess of £120 million. Food product manufacturers are the main customers at Bardon and for the company’s two North East facilities in Newcastle and Gateshead. The fourth site in Crewe serves healthcare and consumer care markets. In recent years, investment in new plant and equipment across the four sites totals in excess of £22 million. The group employs in excess of 900 personnel across all four production sites.

Benson Group creates packaging for many well-known companies, brands and retailers. Key account clients across the Group include Two Sisters Food Group, Reckitt Benkiser, Greencore, and Samworth Brothers. The company is an approved supplier for all of the UK’s leading retail chains. Food and healthcare packaging is exported to customers in countries throughout Europe.

For further information on the Benson Group visit the www.bensongroup.co.uk web site.

ENDS

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