GenesisNews

Benson Group Website Award and Shortlist

In Packaging on September 24, 2013 at 5:56 pm

Benson Group, one of the UK’s leading privately owned printed folding carton manufacturers, is already celebrating the beginning of the awards season with recognition of its 2013 website. The site has already won the “Manufacturing Standard of Excellence” prize in the 2013 Web Awards, as staged by the Web Marketing Association, and has now been shortlisted in the “B2B Sector Website or Campaign” category for the “Dadi” awards – The Drum awards for the Digital Industries.

Zeta_B2B_Website

Behind the entries is the company’s digital agency partner, Zeta Commerce Ltd. Zeta is a top 100 design agency that has partnered with Benson Group for over five years. This latest version of the Benson Group website was officially released in February 2013.

The 2013 Web Awards win for Zeta’s Benson Group site followed category wins from such illustrious names as Walt Disney, Peugeot, National Geographic, and British Airways. The DADI awards, now in their 7th year, will see competition for the site from competitors such as American Airlines, Microsoft, and IBM, with the winners being announced in October at a ceremony in London.

Speaking on behalf of Zeta, the company’s Creative Director, Henry Waterfall-Allen, said: “In such a highly competitive industry, nominations for these prestigious awards are an excellent addition to our portfolio. Therefore to also be declared a category winner is a significant success, and something that our whole team are extremely proud of. The working relationship that we have with Benson Group has been essential, along with their other associated outside agencies, such as Genesis Marketing, who handle the company’s PR work.”

Commenting on the recognition for the website, Nikki Clark, Marketing Manager at Benson Group, said: “We are, of course, delighted that Zeta and the Benson Group website have been recognised for these prestigious awards. The competition is extremely stiff with so many sites getting ever more responsive and innovatively designed. We have certainly been delighted with the way that Zeta has helped us to evolve and develop the Benson Group site this year. Customers have commented on the overall design, which its eye-catching photography as well as the sites usability, especially for mobile users. The site showcases Benson Group’s vast carton packaging knowledge and hopes to inspire the food and healthcare industries. We continue to work very hard to keep the site fresh and up-to-date, with news items added on a very regular basis.”

Review the Benson Group site in detail by visiting www.BensonGroup.co.uk

For more details on Zeta see http://www.zeta.net

Details of the Zeta / Benson Group award win can be found here:

http://www.webaward.org/winner.asp?eid=20832#.UkAHkCQYLJw

About Benson Group

Benson Group is one of the UK’s leading privately owned printed folding carton suppliers, producing packaging product for both the food retail and healthcare industries for a wide range of UK and European customers.

The business manufactures packaging product at four production sites covering in excess of 400,000 sq ft. Benson Group continues to grow and expects to achieve annual sales for the current financial year in excess of £120 million. Food product manufacturers are the main customers at Bardon and for the company’s two North East facilities in Newcastle and Gateshead. The fourth site in Crewe serves healthcare and consumer care markets. In recent years, investment in new plant and equipment across the four sites totals in excess of £22 million. The group employs in excess of 900 personnel across all four production sites.

Benson Group creates packaging for many well-known companies, brands and retailers. Key account clients across the Group include Two Sisters Food Group, Reckitt Benkiser, Greencore, and Samworth Brothers. The company is an approved supplier for all of the UK’s leading retail chains. Food and healthcare packaging is exported to customers in countries throughout Europe.

For further information on the Benson Group visit the www.bensongroup.co.uk web site

ENDS

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