Packaging industry innovator Benson Group has announced the results of its latest Design Competition for students, which was staged in conjunction with the UK’s leading popcorn brand Butterkist. The winning design was submitted by Kyle Dawney, a Product Design Engineering student from Brunel University, who wins one week of work experience in the Benson Group Design Studio, a £250 cash prize, and a visit to Butterkist’s Pontefract head office, which will include a tour of the famous popcorn factory.
Highly commended awards were also presented to Laura Whiteread from Bishop Burton College, Beverley, and Alex Heatley from the University of South Wales, who both win a day with the design team at Benson Bardon.
Benson Group and Butterkist challenged ambitious packaging students with a brief to design a new, constructively striking sharing carton for the popcorn supplier’s microwave range. Students were required to create a new pack format to bring both excitement and intrigue to a family movie night in. The carton needed to increase shelf presence for the product and improve customer engagement, while still being instantly recognisable as part of the Butterkist family of products.
Judging of entries was conducted by Benson Group’s Nikki Clark; Helena Blincow, Brand Manager at Butterkist; and Dean Parkin, Packaging Development Team Leader at Butterkist.
Commenting on the results, Nikki Clark, Marketing Manager at Benson Group, said: “It was a great delight to see so many fresh and exciting ideas coming in. Deciding on a winner was a tough task, but all three judges just loved the way that Kyle had tackled the problem and had thought through various options before coming deciding on his final design.”
Speaking on behalf of Butterkist, Helena Blincow, said: “We were looking to today’s design students to bring something different to the world of popcorn. I am delighted to say that the entries gave us a lot to think about during the judging process.”
See more details on the winning designs by clicking here.
Benson Group is one of the UK’s leading privately owned printed folding carton suppliers, producing packaging products for both the food retail and healthcare industries, for a wide range of UK and European customers.
The business manufactures packaging at four production sites covering in excess of 400,000 sq ft. Benson Group continues to grow and expects to achieve annual sales for the current financial year in excess of £120 million. Food product manufacturers are the main customers at Bardon and for the company’s two North East facilities in Newcastle and Gateshead. The fourth site in Crewe serves healthcare and consumer care markets. In recent years, investment in new plant and equipment across the four sites totals in excess of £22 million. The group employs in excess of 900 personnel across all four production sites.
Benson Group creates packaging for many well-known companies, brands and retailers. Key account clients across the Group include Two Sisters Food Group, Reckitt Benkiser, Greencore and Samworth Brothers. The company is an approved supplier for all of the UK’s leading retail chains. Food and healthcare packaging is exported to customers in countries throughout Europe.
For further information about the Benson Group visit www.bensongroup.co.uk