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Archive for February, 2014|Monthly archive page

Protecting Your Brand: Taking the Fight to the Counterfeiters

In Packaging on February 24, 2014 at 11:23 am

Medica Packaging, the healthcare packaging specialist company within Benson Group, one of the UK’s leading printed folding carton manufacturers, has detailed the latest updates to its Brand Protection Programme for printed packaging.

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Commenting on the company’s anti-counterfeiting collection, Mark Bradley, Sales Director at Medica Packaging, said: “Brand protection, beginning with a combination of colour management and brand identity, must also incorporate sophisticated anti-counterfeiting measures as a critical component when purchasing. With a global black market in counterfeit goods estimated to be worth some $545 billion annually, there is a huge value in spending money on as many of these techniques as can be reasonably afforded to protect the consumer and the reputation of the brand.

“Widely known markets that are targeted include pharmaceuticals, tobacco, spirits, and high-value food products, but evidence shows personal care and healthcare are now also very much on the counterfeit radar, with virtually every country in the world being involved in one way or another. At Medica we work closely with our suppliers on the very latest anti-counterfeiting technologies, which are being extended and enhanced all of the time. Our knowledgeable team are committed to protecting our customers’ brands.”

Multi-Layered Method

One highly popular approach employed by Medica is the multi-layered method where a number of both covert and overt anti-counterfeit measures are used together for added security. For example, a holographic strip might be used alongside colour shifting inks, track-and-trace numbering, and micro-text. For counterfeiters to spot, understand and replicate all of these becomes an onerous and expensive task – hopefully sufficiently complex to make them avoid a particular product and move on to another, easier target. This wealth of devices can certainly help law enforcement agencies spot real from fake product.

The trade off for the brand owner is, of course, cost versus security. Medica tabulates a wide range of security solutions on a sliding scale of cost. It begins with highly cost-effective techniques such as printing with coin-reactive or UV fluorescent inks offering two-wavelength detection, up to the “top of the range” techniques such as unique tagging or hidden graphics that require special lenses to locate a specific element within the print.

“There are more than a dozen individual techniques that we regularly offer customers,” explains Mark Bradley. “A wide range of combinations of these can be employed on the packaging to create very sophisticated security. It all depends on the level of security that the brand owner requires and the project budget.”

Some techniques require additional print runs to add further ink layers, whilst others add an additional process into pack production, such as foiling, tamper evident labels, cold transfer films, or integrated security labels. Some techniques on offer are branded solutions requiring additional payments to access the license to use the technology. The Medica team can help to guide customers as to which technique is going to be most suited to a specific project.

Colour Management Critical

Medica is able to offer the best in colour management, which in itself provides a base level of security and an important ingredient to the overall printed pack. Benson Group were the world’s first carton printing company to gain the ISO 12647-2 colour printing accreditation, and the business has worked for some five years with the colour specialists at Mellow Colour. Devices for measuring colour are used across Benson Group’s print departments, and high quality GMG proofing systems complete the picture of accurate colour delivery.

With a background in the pharmaceutical industry, Medica has a long history of understanding the benefits of the various forms and combinations of security involved in the market sector. Pressure sensitive tamper evident labels, holographic aluminium labels, HSF foils, and various integrated labels are sector standards. The critical ingredient in the pharmaceutical world, of course, is not endangering the health of consumers. Illegally manufactured and packaged drugs will have the potential to cause harm to the user and well as causing financial damage to the owner of the original formulation.

See Samples for Examples

The team at Medica have developed a stunning five carton family of sample packaging products showcasing the brand protection techniques that can be provided. These striking cartons show a range of finishes from UV fluorescent and colour-shift inks through to IR invisible micro-text and holographic foiling. The innovative constructional designs also help to illustrate the highly skilled carton design service that Benson Group offer to customers. To find out more about these packs visit our team on stand A30 at Packaging Innovations at the NEC in February, or email Julie.Ward@BensonGroup.co.uk

ENDS

Graphic Packaging Purchases UK’s Benson Group

In Packaging on February 19, 2014 at 12:31 pm

CHADWICKS

Graphic Packaging International, a leading provider of packaging solutions to the food, beverage and other consumer markets, today announced an agreement to acquire Benson Group, a leading food and healthcare packaging company based in the UK.

The addition of Benson Group further strengthens Graphic Packaging’s growing position in the European printed folding carton market.  Benson Group’s three businesses in the UK will further strengthen Graphic Packaging’s footprint in Europe.  Benson Group’s position in the growing convenience / retail market particularly will complement Graphic Packaging’s existing strengths in the consumer and beverage markets.

Commenting on behalf of Graphic Packaging, David Scheible, Chairman, President and CEO, said:  “I am delighted to announce that Benson Group will now form part of Graphic Packaging’s growing presence in Europe.  Benson Group has a great reputation, world-class assets, and a very effective management team. This acquisition is a key part of our strategic growth plan, and will give us a strong position in the convenience / retail market to complement our core strengths in consumer and beverage.”

Mark Kerridge, Managing Director of Benson Group, said: “This is a fantastic opportunity for Benson Group to become part of Graphic Packaging’s ambitious growth plans for Europe. Graphic’s excellence in operations partnered with Benson Group’s success through unrivalled customer service will be a great combination. We are looking forward to working within an enlarged European business to deliver the benefits of both to our customers and achieve further success.”

About Graphic Packaging Holding Company

Graphic Packaging Holding Company (NYSE:GPK), headquarter in Mariette, Georgia, is a leading provider of packaging solutions for a wide variety of products to food, beverage and other consumer products companies.  The company is one of the largest producers of folding cartons and holds a leading position in coated-unbleached kraft, coated-recycled board, bag and speciality packaging.  The company’s customers include some of the most widely recognised companies in the world.  Additional information about Graphic Packaging, its business and its products, is available on the company’s web site.

About Benson Group

Benson Group is one of the UK’s leading privately owned printed folding carton suppliers, producing packaging product for both the food retail and healthcare industries for a wide range of UK and European customers.

The business manufactures packaging product at four production sites across the UK, employing over 900 employees.  Benson Group has continued to grow and expects to achieve annual sales for the current financial year in excess of £120 million.  The company is an approved supplier for all of the UK’s leading retail chains, and also exports to customers across Europe.

For further information on Benson Group visit company web site.

ENDS

 

“Benson Delilicious” to Launch at Packaging Innovations

In Packaging on February 18, 2014 at 8:58 am

Benson Group, one of the UK’s leading privately owned printed folding carton manufacturers, has announced that it will introduce a new range of food-to-go products under the Benson Delilicious brand name at this month’s Packaging Innovations exhibition, taking place at Birmingham’s NEC on February 26 and 27.

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The Benson Delilicious collection will consist of fourteen brand new pieces of packaging, seven of which are currently being registered by the company as unique designs.  Products range from the traditional sandwich and wrap packs to the more futuristic product concepts of picnic sharing and ambient snack packs.

The creation of the collection follows insightful research into the food-to-go market via a detailed customer insight and retail analysis project. The ammunition provided by this research gave Benson Group’s design team an excellent view regarding the recent swift growth of the market and the how future trends were likely to shape demand.

“Our design team were inspired by the results of our research to create the packaging products of the future. This exciting collection of packaging designs gives “food to go” a whole new look,” said Nikki Clark, Marketing Manager at Benson Group. “Benson Delilicious delivers smart, clever design work that has been integrated with high-quality print and converting techniques to produce a range of sample packs that we hope will get many print buyers thinking creatively.”

Whilst Benson Group’s constructional and graphic design team have made the outside of the packs look visually stunning, they haven’t forgotten about the inside of the packs. The inside surface is prime marketing space and helps to show off the company’s new Benson Verso techniques to illustrate cost effective reverse print solutions.

Benson Group has partnered with Medipack to develop board tray and plastic lid packs ideal for presenting visually appealing lunchtime products and snacks, and has worked with Frip to develop a number of window-laminated products. These have been created to produce window-patched packs with laminated internal print suitable for direct food contact.

Benson Group’s team looks forward to chatting through our food-to-go range with visitors to our Boutique Café on stand A30 at Packaging Innovations, February 26 and 27. Join the team for a fresh Barista coffee and find out how Benson Group can help your brand.

About Benson Group

Benson Group is one of the UK’s leading printed folding carton suppliers, producing packaging product for both the food retail and healthcare industries for a wide range of UK and European customers.

ENDS

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