Ryobi MHI Graphic Technology Ltd, the company formed from the marriage of the Mitsubishi and Ryobi press manufacturing businesses, has released detailed information regarding press sales and support in the UK for the Japanese equipment.
The European set-up for the combined business now features MPL Limited, an operating division of M Partners Group, Surrey, which has been named as the European Technical Service Centre for Ryobi MHI, with a focus on new B1 press sales and existing Mitsubishi press products.
As well as providing a direct focus on the sale of the Ryobi V3000 B1 offset press in UK and Eire, MPL will manage the European parts centre for machines previously sold under the Mitsubishi name. This operation has now moved to UK from Holland. The Surrey-based centre is now up and running for dealerships throughout the continent as well as for UK Mitsubishi press users.
As the lead service partners for Europe, MPL will provide service training and support throughout the continent, including service management for new machines during the initial warranty period. The hands-on aspect of European service will be managed by MPL’s European Technical Service Manager, Iain Moxon.
The parts centre is currently stocked with some Euro 2 million worth of spares. MPL has established strong links with US and with Japan to further ensure the swift and effective delivery of spares to current users. Ryobi’s own spares centre in Germany will continue to provide parts for those for the smaller B3, B2, and SRA1 presses originally sold under the Ryobi name, and Apex Digital Graphics will continue to manage the sale and service of those products in the UK.
Commenting on the appointment, Mark Stribley, Joint Managing Director of MPL, said: “We have a strong track record of working with Mitsubishi products in UK since our appointment as a dealer back in 2010. We also bring B1 experience and expertise in sales, support, and marketing from our time spent in the industry.
“We submitted a strong set of plans for how we would expect to run the European operation. Our enthusiasm, industry knowledge, and cost effective plan won the day against a number of other European operations that were keen to manage the business.”
In its new European role MPL will provide both technical support and technical training for dealers throughout Europe, including taking responsibility for warranty of new machines. The company will report directly to Japan.
“The Ryobi / Mitsubishi combination is a well thought through partnership. The companies have come together in the knowledge that the industry and the market have changed significantly due to the march of technology. In our opinion European press suppliers have yet to bite this bullet or to understand the true requirements of the market or the changes that will be needed in their businesses in order to meet those requirements,” added Mr Stribley.
One factor that has a major impact on the Japanese press sector has been the exchange rate. “With the exchange rate for the Yen now coming back in favour of European companies we are now in a much stronger position to purchase Japanese product. The Yen has become significantly more affordable over the last two years, meaning that Japanese imports are now a realistic alternative to European manufactured presses,” commented Mark Stribley.
Whilst the initial price of the machine is an important benchmark, print companies also have to consider reliability of the press. Reliable Japanese products that break down significantly less frequently and require a fraction of the spares consumed by European made machinery offer a very cost effective package.
“Our own data shows us that European manufactured machinery is less than reliable. It suffers from regular breakdowns, associated service visits, and needs all to frequent, and expensive, spare parts. Our calculations show that over the life of a typical German-manufactured B1-six-colour printing press a company can spend an average of £50,000 per annum over five years in spares and service. That, however, is what UK printers have become conditioned to.
“Mitsubishi presses, however, exhibit significantly higher reliability, and much lower operating costs which can therefore be supported by long term capped cost guarantee.”
The creation of the M Partners Wide division is the latest development from M Partners, as the company seeks to bring its unique distribution format to the wide format market. The company recently announced its distribution agreement with Korean super-large format machinery manufacturer DGI.
In 2010 M Partners took on the management of both sales and service for Ryobi MHI printing presses in the UK and Ireland. This representation joins established products such as GUK folding and inserting equipment, and Steinemann laminating products. In 2011
M Partners offers manufacturers considerable marketing and business expertise across both the printing and packaging sectors and provides high-quality national coverage for sales, support and technical service.
The Joint Managing Directors established M Partners Ltd in 2006 after gaining many years of industry experience in senior management roles at a major press manufacturer and used equipment dealer. They were responsible for corporate and product marketing for pre-press, press, post-press and service, plus operational control for digital, consumables and used equipment divisions.