GenesisNews

Benson Triumphs with Delilicious Pack

In Packaging on November 15, 2014 at 9:05 am

PN Best New Concept Award small image

Benson Group, one of the UK’s leading printed folding carton suppliers, is celebrating its win in the Best New Concept category of the 2014 UK Packaging Awards, as staged by Packaging News magazine.

The winner, Benson Delilicious Quesadilla, is a new Mexican-style stuffed tortilla wrap packaging and was exhibited at the recent Packaging Innovation show in London. It forms a part a highly innovative Food to Go range called Delilicious, developed by Benson Group.

The awards organisers commented: “Benson Group excelled in this category with the Delilicious Quesadilla. Its simple-yet-effective design – covered by community-registered design protection – stands securely on the shelf, but once purchased, opened and flattened out, serves as a functional plate from which to eat lunch. This takes it beyond the norm and helps to set it apart from regular wrap packaging. The reverse print aspect of the pack can be completed in one press pass with low-migration inks using Benson’s Verso production process.”

One of the awards judges commented: “Nice idea and a good solution for on-the-go eating – interesting presentation of product and plenty of canvas to tell the story.” A second added: “I love this concept. Gives a point of difference and additional functionality.”

Commenting on the win, Benson Group’s Helene Roberts said: “We’re overjoyed to have been awarded the prize by the judges of the UK Packaging Awards within the Best New Concept category, especially in amongst such tough competition. It is testament to the ongoing commitment of Benson Group’s Marketing and Design teams to develop packaging solutions that will meet the needs of consumers and satisfy future market trends.” The shortlist for the award included entries from Ardagh Group and Reckitt Benckiser.

The award illustrates the importance of providing design teams with the freedom to examine new concepts. “Both time and resources are needed within design departments in order to tap into the creative capabilities of the team,” added Helene Roberts.

Helene also highlighted the pride in the company for colleague Lauren Hutchinson, who was shortlisted in the Rising Star Award section.

About Benson Group

Benson Group, now part of Graphic Packaging International, is one of the UK’s leading printed folding carton suppliers, producing packaging product for the food retail industry for a wide range of UK & European customers. The business is expecting to achieve sales of in excess of £100 million in the coming year.

The company manufactures packaging product at three production sites covering in excess of 300,000 square feet. Food and beverage processors are the main customers for the three production sites, with UK headquarters and manufacturing at Bardon, Leicestershire, and further production facilities at two sites in the North East, at Gateshead and Newcastle. The group employs over 800 UK based employees. In recent years, investment in new plant and equipment across the three sites totals in excess of £20 million including the purchase of an eight-colour Heidelberg Speedmaster XL 106 B1-format perfecting press.

Benson Group creates packaging for many well-known companies, brands and retailers. Key account clients across the group include Two Sisters Food Group, Greencore, and Samworth Brothers. The company is an approved supplier for all of the UK’s leading retail chains.

For further information on the Benson Group visit the www.bensongroup.co.uk web site.

ENDS

 

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