Willowbridge Labels Invests in Xeikon Label Discovery Solution

In Digital Presses on May 7, 2019 at 1:43 pm

Bury St. Edmunds-based Willowbridge Labels has announced that it has installed its first digital label production press. The Xeikon Label Discovery Solution entry-level package consists of a Xeikon 3030 – an entry-level web-fed digital label press – and the new entryDcoat, a digital converting line that can be used inline with the Xeikon or in offline mode.

Discovery small

Willowbridge is a part of the specialist print and labelling group, Denny Bros. The Xeikon represents the company’s first investment in a digital production press. It will join three flexographic presses that will continue to be in use at the company.

Commenting on the new addition, Karl Seeley, Managing Director of Willowbridge Labels, said: “Flexo is still the core of our label production business but more and more customers are asking us for a fast delivery of short run labels. The Xeikon unit will help us to meet those demands, and produce them at a lower cost.

“Having surveyed the market, Xeikon was our first choice, though our parent company, Denny Bros, also use the same technology. We will now be in a position to support each other when either operation is in need of extra capacity.”

Another important factor behind the purchase decision was the ability to produce thermal direct labels with Xeikon’s QB-IC and QB-CH toners (often referred to as “Ice” toners), ideal for heat sensitive substrates.

“The move into the digital arena will allow us to produce an even more diverse range of label products for our customers,” added Karl.

Commenting on the new Label Discovery Solution entry-level package, Duncan Sargeant, UK Sales Area Manager for Xeikon, said: “The Label Discovery Solution is a turnkey label production system that provides everything needed for a label printer to offer an expanded range of services to their customers, and to experience the benefits digital production can bring to their business. In addition to enabling an affordable entry into this lucrative market, the Label Discovery Solution is a platform that can be field upgraded in terms of productivity as the business grows, ensuring long-term viability of the investment.”

The Xeikon 3030 digital label press is a dry toner solution ideal for producing labels for a broad range of applications using standard flexo substrates. This avoids the need to use specially treated materials, and eliminates any associated warehousing costs. The five-colour printing features CMYK and white, a special spot, or gamut-extending colour. Changing toner colours on the system is relatively straightforward: a clear benefit of dry toner compared to other printing technologies. In addition, dry toner is recognized as the best technology for food labels in terms of food safety due to its non-toxic nature. Xeikon dry toner has also received FDA certification for both indirect and direct food contact with dry food, which is unique in the digital landscape.

The entryDCoat is a compact converting unit consisting of a varnish, die-cut and rewind station. To limit start-up and tooling costs, the die-cut unit uses semi-rotary die-cutting technology. This ensures the lowest cost of converting without loss of productivity, while still delivering the well-known quality of conventional die-cutting. With semi-rotary die-cutting, costs can be reduced by as much as 50% with no need to acquire special tools and no set-up time as required with conventional die-cutting.


Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out /  Change )

Google photo

You are commenting using your Google account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s

%d bloggers like this: