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The Deal: £100 per Month for You, New Business for Me!

In Digital Presses, Finishing, Packaging, Pre-Press, Press Consumables on February 5, 2010 at 2:15 pm

UK-based public relations specialist Genesis Marketing continues to seek new contracts with companies across the print, packaging and high-technology areas of business, and you can both help and benefit from this need.

By putting a potential PR customer in contact with Genesis Marketing you stand to gain to the tune of £100 per month once a contract has been established with your prospect. That “finders fee” will remain in force for the entire life of the business relationship between Genesis and the customer: £100 every single month. To put that in some kind of perspective, our longest standing client has been working with us for over 13 years. That would be equivalent to you receiving more than £15,500 due to one single referral, which will take minimal effort on your part!

All we need from you is a name, a contact number or e-mail address, and a rough outline of the need. Leave the rest to us. We will make contact with the company concerned and discuss the details of their requirements, and how we think that we might be able to help them along. If it’s a match, then we all win!

For more detail on Genesis click on the “Further Information” link at the top of this page, or visit the Genesis Marketing web site, where you will get the full story. This GenesisNews site will also give you a good set of press release examples.

What Constitutes a Good Prospect?

A good prospect for Genesis is any company involved in print, print equipment, the packaging sector, or the technology arena that is seeking to publicise their name to a wider audience.

It might be that they have a new product to talk about or are just keen to get a larger “share of voice” in the industry trade media, whether that be printed or web based. The company might also need a brighter, livelier more informative, and up-to-date web site.

The prospect may have short term goals, such as a major exhibition or a new product launch, or might be looking to fulfil long term goals with regard to the level of general media exposure. Whatever the need, Genesis Marketing can help.

Why Now?

After much dismal and depressing news for many months, positive shoots are at last beginning to show. According to reports, UK manufacturing production has already risen in 2010 to a 15-year high, and employment numbers are also showing a positive shift for the first time in 21 months (see PrintWeek.com, February 5th). On top of that a UK general election looms large: this typically provides the country with a “feel good factor”; and also, with the print industry in focus, IPEX is now just 100 days away. This show provides manufactures with a great opportunity to get themselves noticed, and PR packages are available for exhibitors to suit almost all budgets!

Does PR Get Results?

Perhaps a very simple on-line illustration is the best way to answer that question. A recent story written on behalf of Punch Graphix, manufacturer of Xeikon digital presses, covered an installation at Integrity Print in the UK. Click on the name to see the Google results on a simple search. A similar illustration is show by clicking on Troika Systems, another recent Genesis client. Packaging customer Benson Group added flexographic adhesive label printing to its pharmaceutical plant last year. Hopefully all three of these examples show the breadth of coverage that can be achieved through the combination of good stories and popular publications. How much would such a selection of news coverage help your sales team?

Contact Genesis Now!

Business prospects have to improve for all soon. Let’s ensure that we are all moving forward together. Mail your prospects to russ.hicks@genesis-marketing.com now to get the ball rolling! Full details of the payment scheme available on request.

ENDS

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Low-Chemistry Plates for The Print Centre

In Pre-Press on February 2, 2010 at 10:48 am

Screen PlateRite 2055Vi

DS Repro Ltd, trading as The Print Centre, Warrington, has made a significant environmental statement by becoming the latest Apex Digital Graphics customer to adopt the new Brillia HD PRO-V low-chemistry plate from Fujifilm. The plates are being used in conjunction with a Screen PlateRite 2055Vi platesetter, and both plates and computer-to-plate device have been purchased through Apex Digital Graphics, Hemel Hempstead.

The installation was the first major step in The Print Centre’s transition from B3 to B2 production workflow. The company is now in the process of installing a pre-owned Heidelberg Speedmaster 72 five-colour plus coater to complete the step-up.

The Warrington-based printer is run by Joint Managing Directors Darren Lloyd and Stephen Patrick. “As a key part of our expansion plan we are moving up from a B3 production format to B2. We had been using polyester plates on our Ryobi 524HX press for the last 18 months. The move to the Screen Plate Rite 2055Vi will still allow us to produce plates for the B3 press, but  means that we can create B2 sized plates for the SM72 as well,” said Darren Lloyd.

“We discussed our options with Apex – a company that we knew well through their support for the Ryobi press. They were able to recommend the Fujifilm PRO-V plates, as these offer an extremely “green”, environmentally friendly plate which fitted our needs. Our use of chemistry has now been virtually eliminated, which is a great environmental message to send to our customers.”

Faster set-up times on the press are expected to further improve response times from The Print Centre. “Reducing lead times, whilst continuing to offer top quality print at competitive rates: that’s just what the market demands,” added Darren Lloyd. “Speed of make-ready is a critical factor in terms of both cost and time. The move to metal plates will help us to deliver the fastest make-ready possible.”

The Brillia HD PRO-V plate combines the benefits of low-chemistry CtP with the proven low cost of ownership of violet imaging, bringing unmatched quality, consistency and productivity to plate production. On press the plate benefits from Fujifilm’s patented MultiGrain technology, ensuring optimum ink/water balance and advanced handling performance.

“The environmental issue is an important one for customers. It’s a selling point for us, and today’s customers have to take notice of such factors,” added Darren Lloyd. The move to B2-format production will enable The Print Centre to service a wider range of work for existing customers, and open the door to higher volume production.

Commenting on the installation on behalf of Apex Digital Graphics, Joint Managing Director Bob Usher, said: “The Print Centre is one of our first customers for the new Brillia HD PRO-V plates. The new Fujifilm plate offers significant benefits to the printer from both an environmental perspective and the convenience offered in day-to-day production. With significantly less chemistry involved in plate creation the printer has to order, store and dispose of less product. The processing device also has a smaller footprint, meaning less space is required for the whole platesetter unit.”

Apex Digital Graphics

Apex Digital Graphics Limited is a specialist in the supply and service of pre-press and press equipment. Apex is the official UK distributor of Ryobi presses, the Screen Micra 55 metal plate system, the ECRM range of polyester platemaking units, and a range of B2-format computer-to-plate products. The company offer national service coverage, and a one-stop shop for print consumables featuring next day delivery. Apex Digital Graphics can be contacted on 01442 235 236 or via the www.apexdigital.co.uk web site.

For further information on The Print Centre, Warrington, call 01925 632 717.

ENDS

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Time to Tell All About Your IPEX Exhibit?

In Digital Presses, Finishing, Offset Presses, Pre-Press, Press Consumables on January 20, 2010 at 2:13 pm

There are now less than 100 days to go until IPEX 2010 opens its doors. Have you made plans to tell the world about your exhibit and your latest product introductions? Will you advertise prior to the show, or will you just trust to luck?

On-the-page advertising is still a potential way to call out to your sector, but what do you advertise, where do you place it, and how much is it going to cost you? If you go the web route, do you use a  dedicated site, a blog, a social networking site, or one of the leading industry players? Perhaps the solution to the problem is public relations. Well, you are reading this aren’t you! PR can help you to get your message out there via both printed publications and on the web. It can help you to spread your message across multiple publications, and across multiple web sites.

News on this blog, for example, is e-mailed out to trade publications in the print and packaging sectors, and usually appears in most of these magazines. Several of the leading titles have their own industry focused web sites. The news typically appears on these as well. The story in full appears here on GenesisNews, and that story also appears (via a 140 character intro) through a direct link onto Twitter under the user name @GenesisNews. Our Twitter account has a direct link to the LinkedIn social network site, so the message connects to our business associates there as well. Twitter is also linked to our www.Genesis-Marketing.com web site, where a “widget” displays the most recent “Tweets”. A similar style of “widget” is in use at the foot of this WordPress blog featuring recent Twitter activity. This blog received in excess of 1,000 hits in December 2009. Just to complete the picture, journalists and influencers are also invited to add an RSS newsfeed into their browser or their Google Reader folder.

With regard to the printing trade press, PrintWeek is the market leading publication in the UK with some 12,000 printed copies circulated every Friday. The printweek.com web site claims in excess of 100,000 hits per month. Add to this such well liked and enjoyed monthly publications as The Print Business, Print & Paper Monthly, Print Monthly, plus specialist titles such as Production Journal (with a focus on newspapers), Labels & Labeling, FlexoTech, and Digital Printer, plus many others, and you have a healthy paper based sector. On top of that there are the industry focused web sites such as PrintSpeak.co.uk with its focus on short video content, and a whole variety of other industry sites (see some of them highlighted at www.Genesis-Marketing.com).

Genesis creates your press release, and distributes final, approved information via all of these vehicles. What are you waiting for? Why not e-mail russ.hicks@genesis-marketing.com (or russ.hxs@gmail.com) today?!

ENDS

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