UK-based public relations specialist Genesis Marketing continues to seek new contracts with companies across the print, packaging and high-technology areas of business, and you can both help and benefit from this need.
By putting a potential PR customer in contact with Genesis Marketing you stand to gain to the tune of £100 per month once a contract has been established with your prospect. That “finders fee” will remain in force for the entire life of the business relationship between Genesis and the customer: £100 every single month. To put that in some kind of perspective, our longest standing client has been working with us for over 13 years. That would be equivalent to you receiving more than £15,500 due to one single referral, which will take minimal effort on your part!
All we need from you is a name, a contact number or e-mail address, and a rough outline of the need. Leave the rest to us. We will make contact with the company concerned and discuss the details of their requirements, and how we think that we might be able to help them along. If it’s a match, then we all win!
For more detail on Genesis click on the “Further Information” link at the top of this page, or visit the Genesis Marketing web site, where you will get the full story. This GenesisNews site will also give you a good set of press release examples.
What Constitutes a Good Prospect?
A good prospect for Genesis is any company involved in print, print equipment, the packaging sector, or the technology arena that is seeking to publicise their name to a wider audience.
It might be that they have a new product to talk about or are just keen to get a larger “share of voice” in the industry trade media, whether that be printed or web based. The company might also need a brighter, livelier more informative, and up-to-date web site.
The prospect may have short term goals, such as a major exhibition or a new product launch, or might be looking to fulfil long term goals with regard to the level of general media exposure. Whatever the need, Genesis Marketing can help.
Why Now?
After much dismal and depressing news for many months, positive shoots are at last beginning to show. According to reports, UK manufacturing production has already risen in 2010 to a 15-year high, and employment numbers are also showing a positive shift for the first time in 21 months (see PrintWeek.com, February 5th). On top of that a UK general election looms large: this typically provides the country with a “feel good factor”; and also, with the print industry in focus, IPEX is now just 100 days away. This show provides manufactures with a great opportunity to get themselves noticed, and PR packages are available for exhibitors to suit almost all budgets!
Does PR Get Results?
Perhaps a very simple on-line illustration is the best way to answer that question. A recent story written on behalf of Punch Graphix, manufacturer of Xeikon digital presses, covered an installation at Integrity Print in the UK. Click on the name to see the Google results on a simple search. A similar illustration is show by clicking on Troika Systems, another recent Genesis client. Packaging customer Benson Group added flexographic adhesive label printing to its pharmaceutical plant last year. Hopefully all three of these examples show the breadth of coverage that can be achieved through the combination of good stories and popular publications. How much would such a selection of news coverage help your sales team?
Contact Genesis Now!
Business prospects have to improve for all soon. Let’s ensure that we are all moving forward together. Mail your prospects to russ.hicks@genesis-marketing.com now to get the ball rolling! Full details of the payment scheme available on request.
ENDS
