M Partners, Surrey, UK distributors of B1 format RMGT Mitsubishi printing presses, was among the winners at the Chartered Institute of Marketing (CIM’s) prestigious Marketing Excellence Awards held on April 12th 2018. It was crowned winners of the Best Partnership Marketing Campaign, as judged by an esteemed panel of experts, including Peter Markey, marketing director of TSB and Jonathan Horrell, director of global sustainability at Mondelēz International.
The awards were held at London’s Grosvenor House Hotel and hosted by CIM, the world’s leading professional marketing body, with a 28,000-strong global membership.
The ceremony highlighted the new face of marketing, with digital innovation and multichannel customer experience at the forefront of this year’s winning campaigns.
M Partners scooped the prestigious Best Partnership Marketing Campaign award for its unrivalled performance in delivering marketing excellence for clients.
Murray Lock, joint managing director of M Partners (above, holding award), said: “We were quite staggered to hear our name read out as the winner! With the likes of Disney, DreamWorks, and 20th Century Fox in our category we didn’t anticipate picking up the award – we were just very happy to be nominated in such esteemed company.
“We are delighted that the UK’s leading marketing practitioners have been able to see our promotion of the “Real Cost of Press Ownership” as both credible and creative. I feel sure that the printing industry will also appreciate this and will be keen to understand the benefits of RMGT equipment in more detail.”
Chris Daly, chief executive of CIM, said: “Professional marketing is a vital driver of business advantage – boosting commercial outcomes and growing talent. At a time when the return on investment and data protection rigour of marketers are under scrutiny, our winners demonstrate the value of creative marketing.
“I would like to offer my congratulations to all who made it to the finals; they reflect the very best in global marketing talent and our founding partner The Marketing Trust who help make these awards possible.”
The CIM Marketing Excellence Awards have been running for nine years and recognise and reward brilliance in the field of marketing, celebrating the finest minds within the profession.
About M Partners
In 2010 M Partners took on the management of both sales and service for Mitsubishi Litho Presses in the UK and Ireland. This relationship has since grown to encompass responsibility for technical service across the whole of Europe for the now re-named RMGT business. M Partners also manage spare parts storage and distribution for the former Mitsubishi branded machines across Europe.
This representation joins established products such as GUK folding and inserting equipment, primarily focused towards the pharmaceutical packaging sector. More recently the business has expanded into the digital market place following an announcement regarding exclusive distribution of large format printing equipment from Korean manufacturer DGI, and an agreement to re-sell Canon equipment, with a special focus on the unique proofing capabilities of those products.
M Partners offers manufacturers considerable marketing and business expertise across both the printing and packaging sectors and provides high-quality national coverage for sales, support and technical service.
The Joint Managing Directors established M Partners Ltd in 2006 after gaining many years of industry experience in senior management roles at a major press manufacturer and used equipment dealer. They were responsible for corporate and product marketing for pre-press, press, post-press and service, plus operational control for digital, consumables and used equipment divisions.
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